What we hold, why we hold it, and what you can make us do with it. Written to be read, not skipped.
Your email address, your name if you give one, and the financial records you choose to enter: assets, liabilities, valuations and the settings that shape your picture. If you join the waitlist we hold your email and what you said you were interested in. That is the list.
To run your account and draw your picture, to email you about your own account, and, only if you have not opted out, to tell you about WealthWelly itself. Every marketing email carries an unsubscribe link that works. We never ask for bank logins, private keys or seed phrases, and where a figure can be fetched on demand rather than stored, we prefer the fetch.
On our own infrastructure in the EU, encrypted at rest, with the most sensitive values sealed under keys held separately from the data. We process no payments, so there are no card details anywhere to protect.
Our analytics are our own: cookieless, first-party page counts that store no address and no identity and are meaningless across days. There is no third-party analytics, advertising or tracking script on the site, which is why there is no cookie banner. There is nothing to consent to.
Under UK GDPR you can see what we hold, correct it, export it and have it erased. Export and deletion are self-serve from your account, described plainly on the leaving page. For anything else, or to complain, email hello@wealthwelly.com; you also have the right to complain to the Information Commissioner's Office.
We do not sell personal data. Not aggregated, not anonymised, not as a business pivot. If that sentence ever needed to change, the honest course would be to shut the product instead, and we mean that.
